More than three million Swedes have an active profile on LinkedIn. Most have posted their resume, but they often stop there. You should ask yourself, have you made the most of your LinkedIn profile?
Eva-Mia Westergren, CMO at Microsoft, gives you here are 5 quick tips to improve your profile to stand out from the crowd.
A professional profile picture can make a big difference. Not having a picture is a huge “no-no”. It gives an unengaged and somewhat suspicious impression to potential connections and recruiters. Use a portrait image, preferably high resolution and preferably in color, where you are dressed like a regular day at work. Forget the nice holiday picture and make sure the photo is professional.
Many people do not add a background image to their profile, and instead have the dull and gray background color that comes automatically. If you opt for grey, then you miss a golden opportunity to strengthen your professional brand. Add your own image that reflects what you can do. Alternatively, use an image from your employer to show who you work for currently. If nothing else, change the gray background to one in color. It looks more complete and good looking when you open your profile page.
Your position / title
Titles don’t always mean so much to outsiders. Instead, focus on telling what you do and what you can add. Be sure to add some comments that highlight what your skills are. Many times this is the only thing people look at when they enter your profile so it pays to make it look nice .
Make it easy to get in touch with you by adding your contact information and making it extra visible in the free text field with your description.
Want to stand out even more and make your profile more vibrant? Add multimedia links to your profile. They should be relevant to your role or the industry in which you work in. It looks professional and attracts your followers to explore your profile more. In addition, you will receive higher points in your Social Selling Index (SSI), LinkedIn’s own system to rate how well you are using the built-in features.