About The Speaker
Frida Morberg – Expert in Experience Design & Research at Conversionista!
Frida is a data-driven UX Designer and researcher that has embraced the quantitative side of UX in her work. Changing behaviour and creating experiences that has true value for the user and the business has always been a focus for Frida. As Head of UX at Conversionista, Sweden’s leading CRO company, she redefines what it truly means to work data-driven in design.