<We_can_help/>

What are you looking for?

<Festival_Talks/>

Henric Jogin

speaker_info

About The Speaker

Henric Jogin

IDG Sweden

Most media houses are now investing in premium online services. When a business that is to a large extent financed by advertisements is to be supplemented with long-term payment alternatives, accuracy is required in the analysis to maintain the reach and at the same time have a payment wall for content. During this session you will be able to follow such a journey with IDG. We start off in market analysis and data collection, look at results from conversion optimization, classify content and visitor groups and establish prediction models for marketing and churn. Can one plus one be three? I was thinking of showing a lot of lessons from the trip, and then how it actually helps if you happen to have lots of data to play with. But it’s a bit of a luxury to have – so I think it might be good to come up with some tips on how to take some shortcuts to keep it as relevant as possible to many. Hopefully it can help one and the other to get water on the mill to start working more data driven.

Henric Jogin – COO & CTO at IDG Sweden

Henric is a tech, analytics and business development enthusiast with a broad background in leading digital transformation. He loves a real challenge, delivering tangible results and inspiring lasting and positive change. His tech background includes leading areas such as customer insights and big data analytics, devops, business intelligence, integration, CRM and collaboration.

As a business developer Henric has established and grown successful services in areas such as native and content marketing, lead generation and account based marketing, programmatic advertising, direct marketing, and editorial reader revenue products.

Most media houses are now investing in premium online services. When a business that is to a large extent financed by advertisements is to be supplemented with long-term payment alternatives, accuracy is required in the analysis to maintain the reach and at the same time have a payment wall for content. During this session you will be able to follow such a journey with IDG, where we utilize a method for marrying an analytics driven approach with a product development framework, ensuring the right decisions support a successful launch.

Event_speaker

All Sessions

5th of February, 2020

Epicenter, Stockholm