About The Speaker
Lina Hansson – Conversion Specialist at Google
Lina’s specialty is data driven creativity and digital marketing with a constant focus on results and conversions. Lina thinks that data inspires, and show us the way to communication and marketing that have effect.
As a Conversion Specialist at Google Lina works in the specialist team analyzing how to further drive growth for some of Sweden’s largest companies. Teaching teams the process of conversion rate optimization, mobile web site audits, speed optimization, UX and research performed in scaled workshops or 1:1 trainings.