About The Speaker
Madeleine Lindgren Lassoued
Volvo Car Mobility
Analytics Day 2020
“Do you feel that everything is going fast right now? The truth is that it will never go as slowly as it does today. The change is happening at a fast pace and it is important to keep up with whether you want to remain. Thanks to technology that automates and can make better decisions, it changes how we do marketing today but also how to build a marketing department that will work in the new marketing era that are ready for this movement. I will give my best tips for you and also show a few cases on how I and my team succeeded with this. How does the marketing department change? How did we become a data-driven marketing department at the forefront? How does AI help us? What will be important in the next few years?”
Madeleine Lindgren Lassoued – Global Head of Marketing at Volvo Car Mobility
Madeleine has a background in Tech & Start Up. She was given the task of building a new data-driven marketing department from the ground up and driving the digital change at Bisnode. She built up a success team where the department was nominated for the “In-house Department of the Year 2018” and “Digital Activity of the Year 2018”.
Since January 2019, she has begun a new journey as Global Head of Marketing at M (Volvo Car Mobility) where she is building up the Marketing department from scratch. In 2019, she was appointed by Resumé as a rising star under 30 years and she was also appointment to be one of Sweden’s super communicators within the business industry 2019.