About The Speaker
– No tool, platform, or service in the world will fix an organization that fails to communicate internally;
– Friction in data collection, processing, and use emerges from using tools that don’t reflect the communication structures of an organization;
– Fixing communication structures and improving knowledge transfer and management are keys to building efficient processes around data and analytics
Simo Ahava – Partner, Senior Data Advocate at 8-bit-sheep
Simo is a recognized expert on customizing web analytics and tag management solutions to improve the entire “life cycle” of data collection, processing, and reporting. His main areas of expertise lie with Google Analytics and Google Tag Manager, and Google has appointed him as a Google Developer Expert in these fields. He is especially interested in the interface between marketing and development, and his main focus is on increasing awareness, skills, and critical thinking around data.
Simo is a partner and co-founder at 8-bit-sheep. He also writes a popular blog on all things Google Analytics and Google Tag Manager development at www.simoahava.com. An experienced speaker and prolific blogger, Simo can be seen and heard in conferences, product forums, support communities, and developer meet-ups alike.